Thursday, November 3, 2011

Photo of the Day III: Litter as Marketing

I walk out the door this morning to take my walk and I notice a lump of litter on the walkway leading to the front door. So I go over to pick it up and discover that it's a local daily newspaper. I look up and down the block and see that every walkway has one, though nobody takes the paper. Then it occurs to me: the paper has been losing something like 10,000 print subscribers a year and this is its way of turning that around.

Brilliant marketing. Litter the place and they'll buy your product. Think we may try that with FRONT.

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