Monday, April 5, 2010

The Difference: They Say Green, We Are Green

The competition (above) in its normal, environmentally degrading print form; The FRONT (below) online only and environmentally friendly for April.^

As we've been strongly stressing in recent days, the new issue of Valley Business FRONT magazine is not about talking the talk, it's about walking the walk. Our environmental issue has a great cover story on business and the environment, but there's a whole lot more to it than simply saying the words.

April VBFRONT has gone the extra step of being an environmental issue: it is not printed and mailed--for this month only--saving a lot of trees, a lot of water and a lot of gasoline, among other things.

You'll note that our competitors' obligatory April green issues have the colors right and the words seem to be there, but they're still polluting the planet (some more than others; look at the size difference; even when we print, we're only about half the physical size of Bella).

It is good to support environmentalism and we believe that support should be as tangible as we can possibly make it--and for us, it is.

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