Tuesday, July 26, 2011

The Sudden and Well-Deserved Fall of Netflix

When Netflix announced its 60 percent price increase a little more than a week ago, its perception among consumers took a nosedive and that is charged in this interesting piece by Jason Gilbert today.

Seems the company has been the target of intense anger on most social media sites and brandindex.com even charted the fall from grace to a pretty lofty perch to a sub-zero ranking (below Blockbuster, see graphic above).

The company's response is the most interesting, a clinic in how not to handle angry customers. It comes in 10 easy to digest pieces with Gilbert's article.

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