Thursday, July 8, 2010

A New Meaning for an Old Name: NPR

NPR, BP, KFC, TNN, CNN, ESPN, NASCAR all have something in common. They're the name you know, not the name on the articles of incorporation. And now, with NPR, like most of the others, it'll be official, setting off what some believe is the public radio giant's headlong spring toward being all digital all the time.

This report on the Upshot tonight tells us that NPR wants to de-emphasize its radio past (to the chagrin of its radio affiliates for "a more modern, more streamlined" sound, like maybe the Internet. But care must be taken here since the affiliates contribute 40 percent of the $154 million operating budget.

(Gorgeous bakelite radio from

1 comment:

  1. I saw this on NBC last night and I'm wondering if someone got their hands on a really old press release, or NPR finally decided to go public with it.

    NPR dropped "National Public Radio" nearly a year ago. I remember it well because while I was waiting for the outcue ..."This is NPR...National Public Radio" it stopped at "This is NPR." I was befuddled because it came without warning! It took a few days to get used to after hearing it the old way for so many years.

    Susan Geary
    Former WVTF Announcer