Wednesday, March 9, 2011

Studying The Taubman's New Rate Structure

When The Taubman Museum of Art in Roanoke announced its new lower rates a couple of days ago, I took the blanket 30 percent reduction as gospel. You gotta study these things.

Under the old rate structure, I was considered a "senior" (60-plus) and got a discount off the laughable $10.50 general admission to $9. Under the new structure, I get in for $7, but I'm no longer a "senior." You gotta be 65 or older. Those lovely old souls get in for $6. Can't trust artsy dudes.

Anyhow, here's the rate structure old vs. new:
  • General goes from $10.50 to $7
  • Seniors drop from $9 to $6 (but a senior is 65 or older now, not 60)
  • Students are $8.50. Apparently they paid full price before.
  • Children 4-12 were $5.50; children 5-13 are now $3.75 and younger than 5, they're free (that was 4 before). Children ought to be charged triple, but that's just me.
  • Groups of 10 or more get $2 off.
  • Military is $6 (there is no discount for peacemakers or vegetarians).
(Get the cap at


  1. Is military active-duty or anyone who has EVER served? Such as my dad from World War II, or my husband from Vietnam, both served in combat. PS - Kroger discount one only has to be 50. Just saying.

  2. family membership is just $70 which I've already beat the piece rate in 3 months.

  3. Maybe I'll go when they tart incorporating more locals in activities or wait 2 more yrs for the cheaper rate.

  4. Dan,

    We haven't but a few months to hold off for the $6 admission charge. It must have something to do with raising the retirement age for social security - ya think? LOL