"The conservative radio host's ratings fell 27 percent in the key 25-54 demo in New York City, 31 percent in Houston-Galveston, 40 percent in Seattle-Tacoma, and 35 percent in Jacksonville, according to a selection of the March 29-April 25 Arbitron ratings provided by an industry source." A 27 percent drop in Roanoke would be a bump on an elephant's butt. A 27 percent drop in the Big Apple is the elephant.
Limbaugh, who reportedly has lost millions since calling a young woman a "slut," cannot be happy about this. And he likely won't ignore it, either. The only way to get to this guy is through his back pocket and it appears that's working.