|You want WHAT?!?|
Good customer service. I just got off the phone with the tech services division of an Internet provider and I feel good about having called. I have some minimal technical capability, but it is by no means thorough, and occasionally it needs a boost. In the past, that boost has been difficult to follow because the technicians have tended to condescend and explain in language I could not understand.
That has changed with a large number of technical assistance services, both nationally and locally. They take the time to tell me what I'm doing, why, and how it all ties together. I learn that way and very often I don't need to call twice for the same problem, saving them time and money and me time and frustration. It is a good system and it would work across the board for any business providing service.
I recall hearing my mother on the phone one day with a telephone problem, talking to somebody with AT&T. She said, "The only thing you offer is service, right? So, serve me, please. That's what I'm paying for. And it's all I'm paying for."